Because of its size, diversity and versatility, it is helpful to organise the outdoor market into three sectors.

Roadside

  • Includes everything from phone kiosks, 6 sheets, 48 sheets. 96 sheets, large format special builds through to banners.
  • With its universal reach, Roadside is a very effective way of quickly reaching mass audiences.
  • Very effective at reaching young male audiences - a target group that other media find difficult to deliver

    • Transport

  • A wide ranging sector covering railway & underground systems, airports, buses, taxis, and trucksides etc.
  • Offers a high street presence in some areas where Roadside may have low penetration.
  • Can provide longer consumer “dwell time” opportunities.

    • Retail/PoS/Leisure

  • Includes opportunities in health and leisure centres and sites in bars, night clubs, shopping malls, supermarkets and petrol stations, plus activity such as screens and trolley posters.
  • Often used to complement in-store activity and support price promotions.
  • Reaches consumer in "shopping mode".